Using your gym as an assembly space, your art room as an English space—quite a few schools are under square-footage strains these days. This, in some cases, can make it hard to cater to each of a multipurpose space’s needs. For example, you’d want your bleacher enclosures to promote energy and rambunctiousness to a degree, but during a solemn assembly such effects can be counterproductive.
SportsGraphics is here to help. Below, you’ll find a few tips on how to make school branding work for you—regardless of how many different subjects your few classrooms see in a day.
Focus on Collective Student Unity
Sure, gym requires energy, and math requires focus—but who are your students aside from what they need to be during a school’s subject? What holds your student body together, and what values do you want them to embody? Basing your school branding ideas off of those more character-driven concepts, instead of the vibe a certain subject needs, can create a brand that fosters school spirit across classes—you’re focusing on the one constant: the students.
Consider Focusing on Common Areas
Of course, media centers and gyms need attention too, but the fact of the matter is that not every student is going to use every space every single day if they’re always moving around. What they will use daily, however, is your hallways, cafeterias, and atriums—common spaces, if you will. In a school whose pupils spend a significant amount of time traveling between spaces for different subjects, branded content in the hallways and the like is rendered extremely effective.
Consider the Space’s Future
Sure, maybe a given hallway leads to classroom A, which is currently used as an English and silent reading space—but as your school’s demographics change and shift, will that always be the case? Focus on collective student attributes, like we said above, but in the same vein stay away from subject-specific branding endeavors unless you’re positive the space’s nature won’t change.
It’s a little silly to have a nice big wall graphic of your mascot reading when you’re in a math and science exclusive area, for example! While a love of reading is of course a character-driven concept like we described above, it’s still tied to a specific subject and thus has specific placement needs.
Contact SportsGraphics Today for First-Class Help in Rebranding a School
Rebranding a school seeming a little complicated? SportsGraphics has got your back every step of the way. For help from start to finish, give our Clarion office a call today at 1-800-257-6405.