We are pleased to present below all posts archived in 'January 2019'. If you still can't find what you are looking for, try using the search box.
A brand is your organization’s persona. Although brands develop organically, such as the formation of social culture, eventually, an organization needs to take ownership of how their brand is projected and received in the collective consciousness, i.e., the public eye. Branding must hit people on various levels.
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How about this one: an absolute amateur shooting a basketball from a 37-story skyscraper to a goal on one end of a basketball court 450 feet below on the first try. All of this was captured on video, with absolutely no camera tricks, in a televised impromptu show on a major television network during prime time.