Many of us, even as working adults, still hold dear memories of our school days, especially when it comes to school spirit. Many of us, in fact, even remember what our school logo looks like, or even still have regalia from those days! This is what effective school branding does: it creates a firm and positive concept of an individual institution in an attendee’s mind, motivating positive attitudes about the school as a whole.
However, to the layperson without professional training in the subject, generating school branding ideas can feel almost impossible. Moreover, coming up with an eye-catching logo to put on anything from championship banners to pads for gym walls can come with a momentus amount of pressure, especially if you’re looking to start rebranding a school. It can feel as though the future of your institution as a whole stands in the balance. You have to get this right.
No worries; SportsGraphics is here to help. Aside from our selling of custom products, we also specialize in school branding, and we have the expertise to help you rebrand a school from start to finish. Below, we zoom in on a few key concepts to remember about school branding as you embark on this reputation-determining adventure.
Much of Good Branding Boils Down to Your Logo
Remember your own school’s logo from when you were a kid? If you do, you probably also recall the feelings it inspired. Effective school branding requires that your school’s logo—the one whose branding you’re currently in charge of—instill positive feelings in your students, ideally that of school pride. What’s the secret to effective logos? There are multiple:
● Keep them simple and bold. Convoluted logos with too much detail compete for the eye’s attention and often fail to provide an overarching message.
● Set your school apart. Your school is unique, and it deserves a logo that reflects that. Trying to imitate other school’s logos (instead of taking inspiration from them) is a shortcut to a poor logo and branding strategy.
● Look to incorporate your logo in unique and creative ways. Your logo, as important as it is, is only one part of your school branding. Brainstorm ways that you can incorporate your school’s logo in ways that differ from past attempts.
Contact SportsGraphics for Comprehensive Help
From custom graphics to custom products, we’re here to help with all of your school branding needs. Give our Clarion, Iowa office a call at 800-257-6405.