From monthly archives: November 2020

We are pleased to present below all posts archived in 'November 2020'. If you still can't find what you are looking for, try using the search box.

Why is the School Branding Process so Confusing?

You thought it would be simple: draw up a mascot, pick a couple of colors, order some gym wall mats, and boom, you’ve just accomplished some serious school branding. Now, though, you’re lost in style guides, caught between color combinations (what are complementary colors anyway?), and your logo designs look like they’ve been made by a marker-happy six-year-old. Why on Earth is rebranding a school so darn complicated?

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Why Originality Matters When it Comes to Rebranding a School

School branding is the process of coming up with the face of your school—the image that the passerby calls to mind when laying eyes on your facility. It’s so much more than a mascot or some pretty gym wall padding, though those are two facets that may play a role in it; it’s crafting the very personality of your school as a whole.

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