Few things heighten campus vitality and school pride like athletics. Students love to rally around sports teams as they compete against rivals. For this reason alone, one of your core focal points must be branding your school. Students, alums, faculty, and staff need to feel the intensity of your school's pride everywhere they go. In a day and age where the money situation is ever tighter, school branding might be the last thing on your administration’s mind. You’ve already got a mascot and a color scheme that works for the football team—what more could new school branding ideas do for your district?

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