As a school administrator, you probably associate a brand with a logo, colors, and website design. However, unless yours is a well-known brand, it isn’t likely that most people who see your school logo or school colors will have a strong emotion associated with those images at first. What may attract them initially is being sold on your school’s values and identity. Furthermore, your values will become more apparent as you tell your story, build relationships, and empower those around you.
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