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From category archives: Sports Graphics Blog

School Branding

Why is the School Branding Process so Confusing?

School branding is so much more than gym wall mats and window graphics, as anyone who has attempted it on their own will attest to!

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Why Originality Matters When it Comes to Rebranding a School

School branding is the process of coming up with the face of your school—the image that the passerby calls to mind when laying eyes on your facility. It’s so much more than a mascot or some pretty gym wall padding, though those are two facets that may play a role in it; it’s crafting the very personality of your school as a whole.

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What Makes a Great School Mascot?

Whether it’s because of cringe-worthy costumes or the pride they inspired, all of us remember our childhood’s district’s mascot. Perhaps that speaks to their power and role in an inspiring school branding idea. A mascot will unite your student body in one way or the other, that’s for sure, be it through the good vibes they inspire about your school or through becoming a collective laughingstock.

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Using Your School's Brand to Boost Spirit During Distance Learning

While some schools have resumed in-person teaching, for the time being, others are taking a more digital route. Digital learning may be a great way to minimize risk and allow students to take care of themselves during this difficult time, but it also poses its own problems: namely, loneliness. Being stuck in isolation, away from peer groups, certainly doesn’t do a child well in this respect, and it certainly doesn’t do much to make them feel like the part of the tight-knit community that thrives within your school.

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All About Bleacher Safety Curtains and How They Can Enhance Your Facility

Nearly every school has them, even though they come with inherent safety risks. We’re talking about bleachers. With their tiered rows, metal edges, and industrial appearance, bleachers can be both a safety concern and an eyesore in contrast to school gymnasiums decked out in logos and similar school-spirit-boosting attire. Perhaps that’s why many of us don’t remember our school’s bleachers all-too-fondly – if you remember them at all. If you do remember them fondly, it’s probably because you used to break the rules and play underneath them during recess or sporting events, which hopefully never resulted in any nasty injuries.

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Why Now is the Perfect Time to Rebrand a School

Schools everywhere are reeling in the wake of the Coronavirus, but you don’t need us to tell you that, do you? Your staff is no doubt struggling to put in place the safest way to educate students, and that probably looks different from how your school has previously operated. Indeed, change is hard for everyone, but change can also be good. SportsGraphics, as school branding experts, is here to help you bring positive change to your facility. Now’s the time to start thinking of school rebranding ideas.

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Why Does a Style Guide Matter?

Wouldn’t it be nice if we all received an instruction manual that told us how to dress well for every occasion (yes, even for the nebulous “semi-formal” events) and win social approval? While this certainly isn’t a reality, it can be for your school brand. The metaphorical instruction manual is called a style guide, and it keeps all your school branding ideas and protocols in one place, which makes it easy to access and adhere to. With a style guide on your side, your school will never be out of fashion!

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Rebranding: Should Your School’s New Brand Blend In or Stand Out?

If you’re looking into rebranding a school, every idea must be judged and scrutinized closely. Does it promote an environment of inclusivity? Do your colors clash or harmonize? Are you fully committed to the complete school branding process with this idea in mind? While you may have many questions at this point in the process, one you must inevitably grapple with is “Should my school rebranding idea blend in or stand out?”

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What You Must Think About when Rebranding Your School

Rebranding a school is quite an extensive process. No matter if you’re creating a new brand from the ground up—new logos, new color scheme, the works—or simply fine-tuning the one you have now, there’s so much to think about. What message do you want to send to your student body with this change in the brand? What about parents? Staff? Logistically, how are you going to go about making sure all your school branding ideas come to fruition? Have you found the right company for the job?

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School branding: Concepts to Keep in Mind

Many of us, even as working adults, still hold dear memories of our school days, especially when it comes to school spirit. Many of us, in fact, even remember what our school logo looks like, or even still have regalia from those days! This is what effective school branding does: it creates a firm and positive concept of an individual institution in an attendee’s mind, motivating positive attitudes about the school as a whole.

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