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From category archives: Sports Graphics Blog

School Branding

Addressing Common Misconceptions About Window Graphics

Window decals might seem like a strange way to go about school branding, but get to know them a bit and you’ll see their benefits. SportsGraphics addresses common misconceptions about window graphics in this blog.

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Why Negative Space Matters in a School Logo

Rebranding a school means that what’s on every conference banner and outdoor wall pad must be considered – as well as what’s not. Learn why negative space matters in a school logo from the experts at SportsGraphics.

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4 Reasons to Choose a Full-Service Company for School Branding

Rebranding a school is a complex process, and there’s a lot more that goes on than just slapping new outdoor wall padding up to refurbish the fields and calling it a day. It’s an entire overhaul of a school’s image, often including an improved color scheme and standardized fonts. Every decorative and practical item, from conference banners to wall mats, must now be made to the school branding guide’s exact specifications in order for the extensive process to be fully effective.

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How to Incorporate Core Values in Your School’s Branding

Whatever it is that makes your school unique, it’s crucial that it comes through in your school branding. Acknowledging a collective trait (or traits) unites your student body, motivating your pupils to take pride in where they come from and to work hard for success everywhere, from the classroom to the sports field.

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Designing a Conference or Championship Banner for Your School

Short of renting a billboard on the side of the highway (and kudos to your school if you’ve actually done that), there’s no more obvious statement of school spirit than a banner. Whether it’s a gym banner only visible to a few or a championship banner visible to many, a custom banner’s dazzling presence and massive scale is sure to catch the eye and inspire.

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Why Stair Graphics Matter in the Implementation of Your School Brand

Stairs: everyone loves to hate them. We all know, though, despite our constant griping about climbing them, that they serve an important purpose logistically. Did you know that they serve an important purpose in your school branding, too? We’re not talking about the stairs themselves—it’d be a little hard to build a staircase in the shape of your school’s mascot!—but about what you put on the stairs. No, not anti-slip footing: we’re referring to stair graphics.

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Two Reasons to Hire the Pros for School Branding Help

If you’ve stayed abreast of school trends, you’ll no doubt have noticed the importance that school branding now plays in everything from inspiring school spirit to building a broader positive reputation for your district—and a handsomely branded school also does good things for funding!

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Why is the School Branding Process so Confusing?

You thought it would be simple: draw up a mascot, pick a couple of colors, order some gym wall mats, and boom, you’ve just accomplished some serious school branding. Now, though, you’re lost in style guides, caught between color combinations (what are complementary colors anyway?), and your logo designs look like they’ve been made by a marker-happy six-year-old. Why on Earth is rebranding a school so darn complicated?

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Why Originality Matters When it Comes to Rebranding a School

School branding is the process of coming up with the face of your school—the image that the passerby calls to mind when laying eyes on your facility. It’s so much more than a mascot or some pretty gym wall padding, though those are two facets that may play a role in it; it’s crafting the very personality of your school as a whole.

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What Makes a Great School Mascot?

Whether it’s because of cringe-worthy costumes or the pride they inspired, all of us remember our childhood’s district’s mascot. Perhaps that speaks to their power and role in an inspiring school branding idea. A mascot will unite your student body in one way or the other, that’s for sure, be it through the good vibes they inspire about your school or through becoming a collective laughingstock.

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