From category archives: Sports Graphics Blog

Windows Graphics

Addressing Common Misconceptions About Window Graphics

Window decals might seem like a strange way to go about school branding, but get to know them a bit and you’ll see their benefits. SportsGraphics addresses common misconceptions about window graphics in this blog.

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Why Negative Space Matters in a School Logo

Rebranding a school means that what’s on every conference banner and outdoor wall pad must be considered – as well as what’s not. Learn why negative space matters in a school logo from the experts at SportsGraphics.

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4 Reasons to Choose a Full-Service Company for School Branding

Rebranding a school is a complex process, and there’s a lot more that goes on than just slapping new outdoor wall padding up to refurbish the fields and calling it a day. It’s an entire overhaul of a school’s image, often including an improved color scheme and standardized fonts. Every decorative and practical item, from conference banners to wall mats, must now be made to the school branding guide’s exact specifications in order for the extensive process to be fully effective.

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How to Incorporate Core Values in Your School’s Branding

Whatever it is that makes your school unique, it’s crucial that it comes through in your school branding. Acknowledging a collective trait (or traits) unites your student body, motivating your pupils to take pride in where they come from and to work hard for success everywhere, from the classroom to the sports field.

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Why Stair Graphics Matter in the Implementation of Your School Brand

Stairs: everyone loves to hate them. We all know, though, despite our constant griping about climbing them, that they serve an important purpose logistically. Did you know that they serve an important purpose in your school branding, too? We’re not talking about the stairs themselves—it’d be a little hard to build a staircase in the shape of your school’s mascot!—but about what you put on the stairs. No, not anti-slip footing: we’re referring to stair graphics.

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Why is the School Branding Process so Confusing?

You thought it would be simple: draw up a mascot, pick a couple of colors, order some gym wall mats, and boom, you’ve just accomplished some serious school branding. Now, though, you’re lost in style guides, caught between color combinations (what are complementary colors anyway?), and your logo designs look like they’ve been made by a marker-happy six-year-old. Why on Earth is rebranding a school so darn complicated?

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Why Originality Matters When it Comes to Rebranding a School

School branding is the process of coming up with the face of your school—the image that the passerby calls to mind when laying eyes on your facility. It’s so much more than a mascot or some pretty gym wall padding, though those are two facets that may play a role in it; it’s crafting the very personality of your school as a whole.

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Why Does a Style Guide Matter?

Wouldn’t it be nice if we all received an instruction manual that told us how to dress well for every occasion (yes, even for the nebulous “semi-formal” events) and win social approval? While this certainly isn’t a reality, it can be for your school brand. The metaphorical instruction manual is called a style guide, and it keeps all your school branding ideas and protocols in one place, which makes it easy to access and adhere to. With a style guide on your side, your school will never be out of fashion!

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Rebranding: Should Your School’s New Brand Blend In or Stand Out?

If you’re looking into rebranding a school, every idea must be judged and scrutinized closely. Does it promote an environment of inclusivity? Do your colors clash or harmonize? Are you fully committed to the complete school branding process with this idea in mind? While you may have many questions at this point in the process, one you must inevitably grapple with is “Should my school rebranding idea blend in or stand out?”

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What You Must Think About when Rebranding Your School

Rebranding a school is quite an extensive process. No matter if you’re creating a new brand from the ground up—new logos, new color scheme, the works—or simply fine-tuning the one you have now, there’s so much to think about. What message do you want to send to your student body with this change in the brand? What about parents? Staff? Logistically, how are you going to go about making sure all your school branding ideas come to fruition? Have you found the right company for the job?

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