In a day and age where the money situation is ever tighter, school branding might be the last thing on your administration’s mind. You’ve already got a mascot and a color scheme that works for the football team—what more could new school branding ideas do for your district as a whole?
It turns out, quite a lot; take it from SportsGraphics, your Clarion providers of branding services and the products to back it up, dives into just a few of the benefits of branding below.
Branding Helps Your School Stand Out
Your brand is more than a logo or a color scheme; it’s the collective presentation of such things that demonstrates your school’s unique values and personality. In a day and age where transportation is efficient and families have quite a bit of choice regarding where their kids are educated, standing out in this sense helps make your school a more appealing prospect.
In addition, when your school invests in a targeted image and a sleek, modernized vibe, you immediately draw the eye of anyone and everyone who interacts with your school—potential students, yes, but also potential employees, current students, and district officials. You make your school something worth paying attention to and worth associating with, which is quite the benefit in today’s competitive society.
Branding Builds School Pride
Pride in one’s institution encourages academic and athletic effort, as well as attendance—all things students need to succeed during their formative years and down the road. A solid brand provides a unified image of your school and what it represents, which in turn inspires a collective sense of identity and pride among attendees.
Branding is more than simply updating your mascot images or buying new wall mats; it’s crafting your school’s reputation and using it to bolster unity and thus create the foundation for student success.
Branding Builds District Trust
Who would you rather trust with your student’s education: a fresh, modern, and vibrant school, or one whose gym wall padding has color discrepancies? A consistent brand across all facets of your school not only makes you stand out; it ultimately makes your institution seem more credible to parents. This helps you attract new students, as we covered, but it also helps your district’s future decisions to gain traction and support.
SportsGraphics: Gymnasium Padding, School Branding, and More
From style guides to execution, our top-to-bottom school branding approach will help your district get ahead. Give our Clarion office a call today at 1800-257-6405.