Why Do I Need To Brand My School?

Branding is one of the most important aspects of any school, large or small. Your brand is how people feel when your school is mentioned. It's what differentiates your school from others. A clear brand describes who you are, who you want to be, and whom people perceive you to be… your culture.

The foundation of your brand is your school logo. For example, competition gyms, athletic uniforms, hallways, building exterior, website, marketing materials – all incorporate your school logo and communicate your brand.

See Some of Our Past Branding Success Stories

SportsGraphics has helped schools like Van Meter and Cardinal find their identities, transform their culture, and significantly increase open enrollment. Your school could be next. Ready to get started?

Still not convinced? Learn more about the advantages of branding your school.

What Are The Advantages Of Branding?

From students to staff to the community, your full brand experience tells everyone about the kind of school you are. This is how you share your vision to the outside world.

It's critical to remember that your school brand represents YOU. As an administration, you are the brand. Your staff is the brand. Your students are the brand. Your gym, hallways, facilities are the brand. What do they say about you?

As an administrator, you wear many hats and we know you're busy. Let SportsGraphics help you develop a clear plan and brand strategy to portray your vision for your school. Your brand will help guide marketing efforts and promote your culture on a consistent basis.

A clear brand identity provides clarity, togetherness and school spirit that your staff and students need to be successful. It tells them how to act, how to win hand how to meet your school's goals.

In today's world of open enrollment, it's critical to stand out from the crowd. You are no longer trying to just satisfy a local community; today your school competes in a regional environment. So what makes you stand out from the other competing schools?

This means more students and more federal and state dollars. In a time of dwindling enrollment the money you spend to brand your school is money well spent.

Your brand emotionally connects you with your community. People love to share their great experiences. If your gym is clean and colorful and decked out with your school brand, people will share that experience. Take a good hard look at your own gym. When was the last time someone visited and praised it to you or someone from another community? If that has never happened, you're missing a golden opportunity to promote your school.

It's worth repeating: A well-designed school brand creates an instant emotional connection with students, parents and the community. Think of some logos (your high school, college, Nike, Coca-Cola, NFL, Apple, and the NBA) that have an impact on you. Wouldn't it be great if others felt the same identification with your school?

Logos, mascots, school colors, inspirational sayings…all can be a part of your school brand. The goal is to make people feel good when they are in your school or wearing your brand.

At SportsGraphics, we care about your school. We are truly engaged with our clients and are passionate about partnering with schools who wish to transform their culture. SportsGraphics firmly believes that, as we proved at Cardinal Community School District, physical environment affects attitudes and effort. We want to help your vision become reality.

Where To Start?

School Branding Guide

Download your very own Style Guide form SportsGraphics, the ultimate guide to building your brand.

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