Sports lettering differs from other types of lettering fonts because it becomes instantly recognizable as a symbol of your school’s branding, culture, and athletic prowess. Therefore, when you create your SportsGraphics banners, mats, padding, or window graphics, you should consider the impact of the lettering in your overall layout.
If the lettering is the focal point of your design, then the area around the lettering must allow the words and phrases to stand out. This area is known as negative space. For most designers, a less-is-more approach is best when determining what to do with the negative space. Better yet, it’s not what you do with the negative space. Instead, it’s what you don’t do with the negative space that truly counts.
A Minimalist Approach to Negative Space
Think of it this way:
In most movies, there are only one or two primary characters. Everyone else is part of the supporting cast. Think of what would happen if there were 30 lead characters and they all had equal billing with equal lines and an equal spotlight? The role of each character would diminish drastically, as well as the plots and the effect of the movie. In fact, most viewers would wonder what the theme and message of the movie were even about.
This is the same issues with negative space. If the space around your lettering is cluttered with too many designs, images, or colors, it would create a complicated layout. Consequently, your lettering and the subsequent message would be totally lost in the design.
For this reason, you should use a minimalist approach toward negative space. What can you clear out of the negative space that doesn’t add value or impact to your overall design? What items in your negative space are distracting viewers from lettering, words, phrases, and overall message?
Color Matching in Negative Space
The issue with color matching is finding colors that complement each other—meaning, they highlight each other’s rich features. We’ll use the most obvious examples on the color wheel: black and white. These two colors are in sharp contrast to one another. Therefore, if I want my white lettering to stand out, I would use a dark color in the background, such as black, to bring out the white lettering.
So, when it comes to negative space, remember this simple concept: Use a clean background with a color that complements your school lettering. This will give you the eye-popping effect you are looking for.
Branding Solutions for Your School
At SportsGraphics, we offer a wide range of athletic products that can help you boost your school’s brand while providing a safe environment for your athletes. We offer wall padding, gym floor mats, wall graphics, bleacher safety curtains, and custom banners.
To find out more about how our products can create a safer environment for your facility, call us at 1-800-257-6405, or message us on our contact page.